AR technology in restaurant marketing has been steadily gaining momentum. High-end fine dining outfits, cafes and fast-food outlets are partnering with AR app development Companies to create augmented reality restaurant apps and AR food menus. Apart from providing a novel experience for diners, augmented reality food apps are a great way to attract new customers and market your brand.
How augmented reality food menus work
Augmented reality food menus are an enhanced version of traditional menus and feature detailed 3D models or photographs of actual dishes. Customers scan physical menus with smartphones or tablets to view digital representations of food items along with additional information such as ingredients, portion size, nutritional information and more. AR food menus can also be customized to show complementary choices for appetizers, drinks and desserts.
Looking to develop your own augmented reality food menu or AR food app? We can help you out.
Augmented reality restaurant apps
AR technology in restaurant marketing doesn’t have to be limited to just in-house experiences. Creating an AR app for your restaurant can help provide your customers with information such as waiting times, new dishes and events. You can also use geofencing to target potential customers in close proximity of your location for promotions, offers and discounts.
How AR technology can help improve your restaurant’s profit margins
Improve engagement: Augmented reality food menus can be used to directly market specials, discounts, happy hours etc. to the customers. Restaurants can embed video content such as customer testimonials, chef interviews and cooking videos to engage customers and build brand visibility.
Target niche consumers: AR menus and restaurant apps are a good way to transcend language barriers and engage foreign customers, since they can be calibrated for multiple languages. Adding detailed nutritional information can also lead to better engagement with customers with specific needs such as diabetics or health conscious or those with religion-based dietary guidelines.
Evaluate customer experience: AR based food menus can serve as tools to collect data about customer preferences. Apps can have built-in features to provide data on popular dishes, time spent on viewing promotional features and collate answers from surveys to provide valuable information to business owners.